Top Business News

The Marketing Funnel Is Being Rewritten. Here’s How Transaction-Based Advertising Is Changing the Game.

Here's how to navigate the $140B shift to transaction-based advertising.

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The CEO of Snap Thinks You’ll Pay $2,195 for His New Smart Device: ‘Are We Being Punked?’

Snap is under pressure. Its shares are down more than 30% this year.

Cassandra Wilson, Mississippi’s Own Jazz Vocalist, Dies At 70

Cassandra Wilson, the two-time Grammy Award-winning jazz vocalist, composer, and producer whose velvety contralto voice and genre-defying arrangements redefined modern American music, has died. She was 70 years old. Wilson passed...

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Most Franchise Growth Strategies Fail. Here’s What Leaders Can Do About It.

The time has come for brands to embrace an intentional, system-driven model.

Want a Good Night’s Sleep? Stop Worrying About Sleepmaxxing—And Ditch the Fitness Trackers

There’s a relatively new buzzword for our very modern obsession with sleep hygiene: orthosomnia. Experts say to just relax.