Top Business News

Audemars Piguet Risked Its Rarefied Reputation on a $400 Swatch. Here’s What Happened

The Swiss luxury watchmaker’s unlikely partnership launched the colorful Royal Pop collection and a retail frenzy worldwide. CEO Ilaria Resta says the gamble keeps breaking sales records.

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Smart Ring CEO Told Investors Apple Backed Her and Walmart Was Buying. It Was a $2 Million Ponzi Scheme

Michelle Bisnoff was convicted of fraud after using a big-name sales pitch to raise money for a patented ring she didn’t own. Esos Rings sold just 6 on Walmart.com; 3 were returned.

Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.

The AI data platform startup’s first college athletics sponsorship puts its brand on national television, and brings it back to the university where it started.

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Y Combinator Is Making Political Bets. Its New PAC Has Backed 66 Campaign Committees

The startup accelerator’s Little Tech PAC is funding candidates across party lines as Silicon Valley prepares for a bigger fight over technology policy in Washington.

A Study of 7,000 Children Challenges a Basic Assumption About ADHD and Attention

Brain scans suggest ADHD-related connectivity is distinct from the networks associated with basic attention skills in nine- and ten-year-old children.